Nettivene.com
Source: Mind Consumer Jan-Dec 2021 Consumption, Leisure and Media
Figures for weekly visitor profiles (%) "
Age
15-24 yrs (population)
15%
25-34 yrs (population)
16%
35-44 yrs (population)
16%
45-54 yrs (population)
16%
55-64 yrs (population)
18%
65-74 yrs (population)
18%
Families with children AND Decision-makers on daily consumer-good purchases
Children under 19 in the family
45%
Children under 19 in the family (population)
37%
Decision-makers on daily consumer-good purchases
92%
Decision-makers on daily consumer-good purchases (population)
92%
Area
Greater Helsinki (population)
20%
Turku/Tampere (population)
8%
A city of 70 000 - 150 000 inhabitants
13%
A city of 70 000 - 150 000 inhabitants (population)
13%
A city of 30 000 - 70 000 inhabitants
16%
A city of 30 000 - 70 000 inhabitants (population)
20%
A city of less than 30 000 inhabitants
22%
A city of less than 30 000 inhabitants (population)
18%
A rural municipality (population)
17%
Household gross income per year
Less than €20,000 per year
7%
Less than €20,000 per year (population)
12%
€20,001–35,000 per year
11%
€20,001–35,000 per year (population)
14%
€35,001–50,000 per year
18%
€35,001–50,000 per year (population)
17%
€50,001–85,000 per year
31%
€50,001–85,000 per year (population)
24%
€85,001–100,000 per year
11%
€85,001–100,000 per year (population)
8%
More than €100,000 per year
15%
More than €100,000 per year (population)
7%
Professional status
Managerial (population)
4%
Senior white collar (population)
13%
White collar (population)
14%
Blue collar (population)
11%
Agricultural entrepreneur
0%
Agricultural entrepreneur (population)
0%
Self-employed (population)
1%
Stay-at-home parent (population)
2%
Unemployed (population)
8%