Nettivene
Nettivene

Nettivene

Hobbies & Interests Finland

Nettivene.com

Source: Mind Consumer Jan-Dec 2021 Consumption, Leisure and Media

Figures for weekly visitor profiles (%) "

Gender distribution

Women
16%
Men
84%

Age

15-24 yrs
5%
15-24 yrs (population)
15%
25-34 yrs
11%
25-34 yrs (population)
16%
35-44 yrs
20%
35-44 yrs (population)
16%
45-54 yrs
25%
45-54 yrs (population)
16%
55-64 yrs
23%
55-64 yrs (population)
18%
65-74 yrs
18%
65-74 yrs (population)
18%

Families with children​ AND Decision-makers on daily consumer-good purchases​

Children under 19 in the family
45%
Children under 19 in the family (population)
37%
Decision-makers on daily consumer-good purchases​
92%
Decision-makers on daily consumer-good purchases​ (population)
92%

Area

Greater Helsinki
21%
Greater Helsinki (population)
20%
Turku/Tampere
7%
Turku/Tampere (population)
8%
Oulu
2%
Oulu (population)
4%
A city of 70 000 - 150 000 inhabitants
13%
A city of 70 000 - 150 000 inhabitants (population)
13%
A city of 30 000 - 70 000 inhabitants
16%
A city of 30 000 - 70 000 inhabitants (population)
20%
A city of less than 30 000 inhabitants
22%
A city of less than 30 000 inhabitants (population)
18%
A rural municipality
19%
A rural municipality (population)
17%

Household gross income per year

Less than €20,000 per year
7%
Less than €20,000 per year (population)
12%
€20,001–35,000 per year
11%
€20,001–35,000 per year (population)
14%
€35,001–50,000 per year
18%
€35,001–50,000 per year (population)
17%
€50,001–85,000 per year
31%
€50,001–85,000 per year (population)
24%
€85,001–100,000 per year
11%
€85,001–100,000 per year (population)
8%
More than €100,000 per year
15%
More than €100,000 per year (population)
7%

Professional status

Managerial
8%
Managerial (population)
4%
Senior white collar
17%
Senior white collar (population)
13%
White collar
16%
White collar (population)
14%
Blue collar
11%
Blue collar (population)
11%
Agricultural entrepreneur
0%
Agricultural entrepreneur (population)
0%
Self-employed
2%
Self-employed (population)
1%
Retired
24%
Retired (population)
25%
Student
3%
Student (population)
11%
Stay-at-home parent
0%
Stay-at-home parent (population)
2%
Unemployed
10%
Unemployed (population)
8%
Other
8%
Other (population)
10%